diff --git a/build.sh b/build.sh
new file mode 100644
index 0000000..363dc74
--- /dev/null
+++ b/build.sh
@@ -0,0 +1,5 @@
+#!/bin/bash
+
+VERSION=$(git describe)
+echo "Building $VERSION..."
+go build -o watchtower -ldflags "-X github.com/containrrr/watchtower/cmd.version=$VERSION"
\ No newline at end of file
diff --git a/cmd/root.go b/cmd/root.go
index 0aeeac6..3a597d0 100644
--- a/cmd/root.go
+++ b/cmd/root.go
@@ -1,14 +1,15 @@
 package cmd
 
 import (
-	metrics2 "github.com/containrrr/watchtower/pkg/metrics"
+	"math"
 	"os"
 	"os/signal"
 	"strconv"
+	"strings"
 	"syscall"
 	"time"
 
-	"github.com/containrrr/watchtower/pkg/api/metrics"
+	apiMetrics "github.com/containrrr/watchtower/pkg/api/metrics"
 	"github.com/containrrr/watchtower/pkg/api/update"
 
 	"github.com/containrrr/watchtower/internal/actions"
@@ -16,6 +17,7 @@ import (
 	"github.com/containrrr/watchtower/pkg/api"
 	"github.com/containrrr/watchtower/pkg/container"
 	"github.com/containrrr/watchtower/pkg/filters"
+	"github.com/containrrr/watchtower/pkg/metrics"
 	"github.com/containrrr/watchtower/pkg/notifications"
 	t "github.com/containrrr/watchtower/pkg/types"
 	"github.com/robfig/cron"
@@ -36,6 +38,8 @@ var (
 	lifecycleHooks bool
 	rollingRestart bool
 	scope          string
+	// Set on build using ldflags
+	version = "v0.0.0-unknown"
 )
 
 var rootCmd = NewRootCommand()
@@ -69,7 +73,7 @@ func Execute() {
 }
 
 // PreRun is a lifecycle hook that runs before the command is executed.
-func PreRun(cmd *cobra.Command, args []string) {
+func PreRun(cmd *cobra.Command, _ []string) {
 	f := cmd.PersistentFlags()
 
 	if enabled, _ := f.GetBool("no-color"); enabled {
@@ -146,7 +150,7 @@ func PreRun(cmd *cobra.Command, args []string) {
 
 // Run is the main execution flow of the command
 func Run(c *cobra.Command, names []string) {
-	filter := filters.BuildFilter(names, enableLabel, scope)
+	filter, filterDesc := filters.BuildFilter(names, enableLabel, scope)
 	runOnce, _ := c.PersistentFlags().GetBool("run-once")
 	enableUpdateAPI, _ := c.PersistentFlags().GetBool("http-api-update")
 	enableMetricsAPI, _ := c.PersistentFlags().GetBool("http-api-metrics")
@@ -154,9 +158,7 @@ func Run(c *cobra.Command, names []string) {
 	apiToken, _ := c.PersistentFlags().GetString("http-api-token")
 
 	if runOnce {
-		if noStartupMessage, _ := c.PersistentFlags().GetBool("no-startup-message"); !noStartupMessage {
-			log.Info("Running a one time update.")
-		}
+		writeStartupMessage(c, time.Time{}, filterDesc)
 		runUpdatesWithNotifications(filter)
 		notifier.Close()
 		os.Exit(0)
@@ -175,39 +177,99 @@ func Run(c *cobra.Command, names []string) {
 	}
 
 	if enableMetricsAPI {
-		metricsHandler := metrics.New()
+		metricsHandler := apiMetrics.New()
 		httpAPI.RegisterHandler(metricsHandler.Path, metricsHandler.Handle)
 	}
 
-	httpAPI.Start(enableUpdateAPI)
+	if err := httpAPI.Start(enableUpdateAPI); err != nil {
+		log.Error("failed to start API", err)
+	}
 
-	if err := runUpgradesOnSchedule(c, filter); err != nil {
+	if err := runUpgradesOnSchedule(c, filter, filterDesc); err != nil {
 		log.Error(err)
 	}
 
 	os.Exit(1)
 }
 
-func runUpgradesOnSchedule(c *cobra.Command, filter t.Filter) error {
+func formatDuration(d time.Duration) string {
+	sb := strings.Builder{}
+
+	hours := int64(d.Hours())
+	minutes := int64(math.Mod(d.Minutes(), 60))
+	seconds := int64(math.Mod(d.Seconds(), 60))
+
+	if hours == 1 {
+		sb.WriteString("1 hour")
+	} else if hours != 0 {
+		sb.WriteString(strconv.FormatInt(hours, 10))
+		sb.WriteString(" hours")
+	}
+
+	if hours != 0 && (seconds != 0 || minutes != 0) {
+		sb.WriteString(", ")
+	}
+
+	if minutes == 1 {
+		sb.WriteString("1 minute")
+	} else if minutes != 0 {
+		sb.WriteString(strconv.FormatInt(minutes, 10))
+		sb.WriteString(" minutes")
+	}
+
+	if minutes != 0 && (seconds != 0) {
+		sb.WriteString(", ")
+	}
+
+	if seconds == 1 {
+		sb.WriteString("1 second")
+	} else if seconds != 0 || (hours == 0 && minutes == 0) {
+		sb.WriteString(strconv.FormatInt(seconds, 10))
+		sb.WriteString(" seconds")
+	}
+
+	return sb.String()
+}
+
+func writeStartupMessage(c *cobra.Command, sched time.Time, filtering string) {
+	if noStartupMessage, _ := c.PersistentFlags().GetBool("no-startup-message"); !noStartupMessage {
+		schedMessage := "Running a one time update."
+		if !sched.IsZero() {
+			until := formatDuration(time.Until(sched))
+			schedMessage = "Scheduling first run: " + sched.Format("2006-01-02 15:04:05 -0700 MST") +
+				"\nNote that the first check will be performed in " + until
+		}
+
+		notifs := "Using no notifications"
+		notifList := notifier.String()
+		if len(notifList) > 0 {
+			notifs = "Using notifications: " + notifList
+		}
+
+		log.Info("Watchtower ", version, "\n", notifs, "\n", filtering, "\n", schedMessage)
+	}
+}
+
+func runUpgradesOnSchedule(c *cobra.Command, filter t.Filter, filtering string) error {
 	tryLockSem := make(chan bool, 1)
 	tryLockSem <- true
 
-	cron := cron.New()
-	err := cron.AddFunc(
+	scheduler := cron.New()
+	err := scheduler.AddFunc(
 		scheduleSpec,
 		func() {
 			select {
 			case v := <-tryLockSem:
 				defer func() { tryLockSem <- v }()
 				metric := runUpdatesWithNotifications(filter)
-				metrics2.RegisterScan(metric)
+				metrics.RegisterScan(metric)
 			default:
 				// Update was skipped
-				metrics2.RegisterScan(nil)
+				metrics.RegisterScan(nil)
 				log.Debug("Skipped another update already running.")
 			}
 
-			nextRuns := cron.Entries()
+			nextRuns := scheduler.Entries()
 			if len(nextRuns) > 0 {
 				log.Debug("Scheduled next run: " + nextRuns[0].Next.String())
 			}
@@ -217,11 +279,9 @@ func runUpgradesOnSchedule(c *cobra.Command, filter t.Filter) error {
 		return err
 	}
 
-	if noStartupMessage, _ := c.PersistentFlags().GetBool("no-startup-message"); !noStartupMessage {
-		log.Info("Starting Watchtower and scheduling first run: " + cron.Entries()[0].Schedule.Next(time.Now()).String())
-	}
+	writeStartupMessage(c, scheduler.Entries()[0].Schedule.Next(time.Now()), filtering)
 
-	cron.Start()
+	scheduler.Start()
 
 	// Graceful shut-down on SIGINT/SIGTERM
 	interrupt := make(chan os.Signal, 1)
@@ -229,14 +289,13 @@ func runUpgradesOnSchedule(c *cobra.Command, filter t.Filter) error {
 	signal.Notify(interrupt, syscall.SIGTERM)
 
 	<-interrupt
-	cron.Stop()
+	scheduler.Stop()
 	log.Info("Waiting for running update to be finished...")
 	<-tryLockSem
 	return nil
 }
 
-func runUpdatesWithNotifications(filter t.Filter) *metrics2.Metric {
-
+func runUpdatesWithNotifications(filter t.Filter) *metrics.Metric {
 	notifier.StartNotification()
 	updateParams := t.UpdateParams{
 		Filter:         filter,
@@ -247,10 +306,10 @@ func runUpdatesWithNotifications(filter t.Filter) *metrics2.Metric {
 		LifecycleHooks: lifecycleHooks,
 		RollingRestart: rollingRestart,
 	}
-	metrics, err := actions.Update(client, updateParams)
+	metricResults, err := actions.Update(client, updateParams)
 	if err != nil {
 		log.Println(err)
 	}
 	notifier.SendNotification()
-	return metrics
+	return metricResults
 }
diff --git a/pkg/filters/filters.go b/pkg/filters/filters.go
index 0e37885..18f39c2 100644
--- a/pkg/filters/filters.go
+++ b/pkg/filters/filters.go
@@ -1,6 +1,9 @@
 package filters
 
-import t "github.com/containrrr/watchtower/pkg/types"
+import (
+	t "github.com/containrrr/watchtower/pkg/types"
+	"strings"
+)
 
 // WatchtowerContainersFilter filters only watchtower containers
 func WatchtowerContainersFilter(c t.FilterableContainer) bool { return c.IsWatchtower() }
@@ -68,19 +71,45 @@ func FilterByScope(scope string, baseFilter t.Filter) t.Filter {
 }
 
 // BuildFilter creates the needed filter of containers
-func BuildFilter(names []string, enableLabel bool, scope string) t.Filter {
+func BuildFilter(names []string, enableLabel bool, scope string) (t.Filter, string) {
+	sb := strings.Builder{}
 	filter := NoFilter
 	filter = FilterByNames(names, filter)
+
+	if len(names) > 0 {
+		sb.WriteString("with name \"")
+		for i, n := range names {
+			sb.WriteString(n)
+			if i < len(names)-1 {
+				sb.WriteString(`" or "`)
+			}
+		}
+		sb.WriteString(`", `)
+	}
+
 	if enableLabel {
 		// If label filtering is enabled, containers should only be considered
 		// if the label is specifically set.
 		filter = FilterByEnableLabel(filter)
+		sb.WriteString("using enable label, ")
 	}
 	if scope != "" {
 		// If a scope has been defined, containers should only be considered
 		// if the scope is specifically set.
 		filter = FilterByScope(scope, filter)
+		sb.WriteString(`in scope "`)
+		sb.WriteString(scope)
+		sb.WriteString(`", `)
 	}
 	filter = FilterByDisabledLabel(filter)
-	return filter
+
+	filterDesc := "Checking all containers (except explicitly disabled with label)"
+	if sb.Len() > 0 {
+		filterDesc = "Only checking containers " + sb.String()
+
+		// Remove the last ", "
+		filterDesc = filterDesc[:len(filterDesc)-2]
+	}
+
+	return filter, filterDesc
 }
diff --git a/pkg/filters/filters_test.go b/pkg/filters/filters_test.go
index 5766b64..3b52b5e 100644
--- a/pkg/filters/filters_test.go
+++ b/pkg/filters/filters_test.go
@@ -114,7 +114,8 @@ func TestBuildFilter(t *testing.T) {
 	var names []string
 	names = append(names, "test")
 
-	filter := BuildFilter(names, false, "")
+	filter, desc := BuildFilter(names, false, "")
+	assert.Contains(t, desc, "test")
 
 	container := new(mocks.FilterableContainer)
 	container.On("Name").Return("Invalid")
@@ -150,7 +151,8 @@ func TestBuildFilterEnableLabel(t *testing.T) {
 	var names []string
 	names = append(names, "test")
 
-	filter := BuildFilter(names, true, "")
+	filter, desc := BuildFilter(names, true, "")
+	assert.Contains(t, desc, "using enable label")
 
 	container := new(mocks.FilterableContainer)
 	container.On("Enabled").Return(false, false)
diff --git a/pkg/notifications/notifier.go b/pkg/notifications/notifier.go
index 938bb9e..b9e322e 100644
--- a/pkg/notifications/notifier.go
+++ b/pkg/notifications/notifier.go
@@ -6,6 +6,7 @@ import (
 	log "github.com/sirupsen/logrus"
 	"github.com/spf13/cobra"
 	"os"
+	"strings"
 )
 
 // Notifier can send log output as notification to admins, with optional batching.
@@ -42,6 +43,26 @@ func NewNotifier(c *cobra.Command) *Notifier {
 	return n
 }
 
+func (n *Notifier) String() string {
+	if len(n.types) < 1 {
+		return ""
+	}
+
+	sb := strings.Builder{}
+	for _, notif := range n.types {
+		for _, name := range notif.GetNames() {
+			sb.WriteString(name)
+			sb.WriteString(", ")
+		}
+	}
+	names := sb.String()
+
+	// remove the last separator
+	names = names[:len(names)-2]
+
+	return names
+}
+
 // getNotificationTypes produces an array of notifiers from a list of types
 func (n *Notifier) getNotificationTypes(cmd *cobra.Command, levels []log.Level, types []string) []ty.Notifier {
 	output := make([]ty.Notifier, 0)
diff --git a/pkg/notifications/shoutrrr.go b/pkg/notifications/shoutrrr.go
index 2715711..8376c91 100644
--- a/pkg/notifications/shoutrrr.go
+++ b/pkg/notifications/shoutrrr.go
@@ -33,16 +33,29 @@ type shoutrrrTypeNotifier struct {
 	done      chan bool
 }
 
+func (n *shoutrrrTypeNotifier) GetNames() []string {
+	names := make([]string, len(n.Urls))
+	for i, u := range n.Urls {
+		schemeEnd := strings.Index(u, ":")
+		if schemeEnd <= 0 {
+			names[i] = "invalid"
+			continue
+		}
+		names[i] = u[:schemeEnd]
+	}
+	return names
+}
+
 func newShoutrrrNotifier(c *cobra.Command, acceptedLogLevels []log.Level) t.Notifier {
 	flags := c.PersistentFlags()
 	urls, _ := flags.GetStringArray("notification-url")
-	template := getShoutrrrTemplate(c)
-	return createSender(urls, acceptedLogLevels, template)
+	tpl := getShoutrrrTemplate(c)
+	return createSender(urls, acceptedLogLevels, tpl)
 }
 
 func newShoutrrrNotifierFromURL(c *cobra.Command, url string, levels []log.Level) t.Notifier {
-	template := getShoutrrrTemplate(c)
-	return createSender([]string{url}, levels, template)
+	tpl := getShoutrrrTemplate(c)
+	return createSender([]string{url}, levels, tpl)
 }
 
 func createSender(urls []string, levels []log.Level, template *template.Template) t.Notifier {
@@ -83,54 +96,54 @@ func sendNotifications(n *shoutrrrTypeNotifier) {
 	n.done <- true
 }
 
-func (e *shoutrrrTypeNotifier) buildMessage(entries []*log.Entry) string {
+func (n *shoutrrrTypeNotifier) buildMessage(entries []*log.Entry) string {
 	var body bytes.Buffer
-	if err := e.template.Execute(&body, entries); err != nil {
+	if err := n.template.Execute(&body, entries); err != nil {
 		fmt.Printf("Failed to execute Shoutrrrr template: %s\n", err.Error())
 	}
 
 	return body.String()
 }
 
-func (e *shoutrrrTypeNotifier) sendEntries(entries []*log.Entry) {
-	msg := e.buildMessage(entries)
-	e.messages <- msg
+func (n *shoutrrrTypeNotifier) sendEntries(entries []*log.Entry) {
+	msg := n.buildMessage(entries)
+	n.messages <- msg
 }
 
-func (e *shoutrrrTypeNotifier) StartNotification() {
-	if e.entries == nil {
-		e.entries = make([]*log.Entry, 0, 10)
+func (n *shoutrrrTypeNotifier) StartNotification() {
+	if n.entries == nil {
+		n.entries = make([]*log.Entry, 0, 10)
 	}
 }
 
-func (e *shoutrrrTypeNotifier) SendNotification() {
-	if e.entries == nil || len(e.entries) <= 0 {
+func (n *shoutrrrTypeNotifier) SendNotification() {
+	if n.entries == nil || len(n.entries) <= 0 {
 		return
 	}
 
-	e.sendEntries(e.entries)
-	e.entries = nil
+	n.sendEntries(n.entries)
+	n.entries = nil
 }
 
-func (e *shoutrrrTypeNotifier) Close() {
-	close(e.messages)
+func (n *shoutrrrTypeNotifier) Close() {
+	close(n.messages)
 
 	// Use fmt so it doesn't trigger another notification.
 	fmt.Println("Waiting for the notification goroutine to finish")
 
-	_ = <-e.done
+	_ = <-n.done
 }
 
-func (e *shoutrrrTypeNotifier) Levels() []log.Level {
-	return e.logLevels
+func (n *shoutrrrTypeNotifier) Levels() []log.Level {
+	return n.logLevels
 }
 
-func (e *shoutrrrTypeNotifier) Fire(entry *log.Entry) error {
-	if e.entries != nil {
-		e.entries = append(e.entries, entry)
+func (n *shoutrrrTypeNotifier) Fire(entry *log.Entry) error {
+	if n.entries != nil {
+		n.entries = append(n.entries, entry)
 	} else {
 		// Log output generated outside a cycle is sent immediately.
-		e.sendEntries([]*log.Entry{entry})
+		n.sendEntries([]*log.Entry{entry})
 	}
 	return nil
 }
diff --git a/pkg/types/notifier.go b/pkg/types/notifier.go
index 27dc483..f72f980 100644
--- a/pkg/types/notifier.go
+++ b/pkg/types/notifier.go
@@ -4,5 +4,6 @@ package types
 type Notifier interface {
 	StartNotification()
 	SendNotification()
+	GetNames() []string
 	Close()
 }