diff --git a/astrid/plugin-src/com/todoroo/astrid/core/LabsPreferences.java b/astrid/plugin-src/com/todoroo/astrid/core/LabsPreferences.java
index 85cc51af9..faccf1913 100644
--- a/astrid/plugin-src/com/todoroo/astrid/core/LabsPreferences.java
+++ b/astrid/plugin-src/com/todoroo/astrid/core/LabsPreferences.java
@@ -3,11 +3,13 @@ package com.todoroo.astrid.core;
 import android.content.res.Resources;
 import android.preference.Preference;
 import android.preference.Preference.OnPreferenceChangeListener;
+import android.preference.PreferenceScreen;
 import android.text.TextUtils;
 
 import com.timsu.astrid.R;
 import com.todoroo.andlib.utility.AndroidUtilities;
 import com.todoroo.andlib.utility.TodorooPreferenceActivity;
+import com.todoroo.astrid.utility.Constants;
 
 public class LabsPreferences extends TodorooPreferenceActivity {
 
@@ -53,6 +55,11 @@ public class LabsPreferences extends TodorooPreferenceActivity {
         } else if (r.getString(R.string.p_third_party_addons).equals(key)) {
             setEnabledSummary(preference, value,
                     R.string.EPr_third_party_addons_desc_enabled, R.string.EPr_third_party_addons_desc_disabled);
+        } else if (r.getString(R.string.p_ideas_tab_enabled).equals(key)) {
+            if (!Constants.MARKET_STRATEGY.allowIdeasTab()) {
+                PreferenceScreen screen = getPreferenceScreen();
+                screen.removePreference(preference);
+            }
         }
     }
 
diff --git a/astrid/res/xml/preferences_labs.xml b/astrid/res/xml/preferences_labs.xml
index f658eae6e..27aaff9ec 100644
--- a/astrid/res/xml/preferences_labs.xml
+++ b/astrid/res/xml/preferences_labs.xml
@@ -21,5 +21,5 @@
     <CheckBoxPreference
         android:key="@string/p_ideas_tab_enabled"
         android:title="@string/EPr_ideas_tab_enabled" 
-        android:summary="EPr_ideas_tab_description" />
+        android:summary="@string/EPr_ideas_tab_description" />
 </PreferenceScreen>
diff --git a/astrid/src/com/todoroo/astrid/activity/TaskEditFragment.java b/astrid/src/com/todoroo/astrid/activity/TaskEditFragment.java
index 84b6b0a7b..27d7ced8a 100755
--- a/astrid/src/com/todoroo/astrid/activity/TaskEditFragment.java
+++ b/astrid/src/com/todoroo/astrid/activity/TaskEditFragment.java
@@ -115,6 +115,7 @@ import com.todoroo.astrid.ui.NestableViewPager;
 import com.todoroo.astrid.ui.ReminderControlSet;
 import com.todoroo.astrid.ui.TaskEditMoreControls;
 import com.todoroo.astrid.ui.WebServicesView;
+import com.todoroo.astrid.utility.Constants;
 import com.todoroo.astrid.utility.Flags;
 import com.todoroo.astrid.voice.VoiceInputAssistant;
 import com.viewpagerindicator.TabPageIndicator;
@@ -390,7 +391,7 @@ ViewPager.OnPageChangeListener, EditNoteActivity.UpdatesChangedListener {
 
         boolean hasTitle = !TextUtils.isEmpty(model.getValue(Task.TITLE));
 
-        if(hasTitle && Preferences.getBoolean(R.string.p_ideas_tab_enabled, false))
+        if(hasTitle && Preferences.getBoolean(R.string.p_ideas_tab_enabled, false) && Constants.MARKET_STRATEGY.allowIdeasTab())
             tabStyle = TAB_STYLE_ACTIVITY_WEB;
         else
             tabStyle = TAB_STYLE_ACTIVITY;
diff --git a/astrid/src/com/todoroo/astrid/service/MarketStrategy.java b/astrid/src/com/todoroo/astrid/service/MarketStrategy.java
index 4f2438d8f..2e25515d2 100644
--- a/astrid/src/com/todoroo/astrid/service/MarketStrategy.java
+++ b/astrid/src/com/todoroo/astrid/service/MarketStrategy.java
@@ -32,6 +32,13 @@ public abstract class MarketStrategy {
         return true;
     }
 
+    /**
+     * @return true if ideas tab should be shown
+     */
+    public boolean allowIdeasTab() {
+        return true;
+    }
+
     public static class AndroidMarketStrategy extends MarketStrategy {
 
         @Override
@@ -101,6 +108,11 @@ public abstract class MarketStrategy {
             return false;
         }
 
+        @Override
+        public boolean allowIdeasTab() {
+            return false;
+        }
+
     }
 
 }
diff --git a/astrid/src/com/todoroo/astrid/service/abtesting/ABTests.java b/astrid/src/com/todoroo/astrid/service/abtesting/ABTests.java
index 800d609dc..a11a54abf 100644
--- a/astrid/src/com/todoroo/astrid/service/abtesting/ABTests.java
+++ b/astrid/src/com/todoroo/astrid/service/abtesting/ABTests.java
@@ -3,6 +3,8 @@ package com.todoroo.astrid.service.abtesting;
 import java.util.HashMap;
 import java.util.Set;
 
+import com.todoroo.astrid.utility.Constants;
+
 /**
  * Helper class to define options with their probabilities and descriptions
  * @author Sam Bosley <sam@astrid.com>
@@ -121,8 +123,11 @@ public class ABTests {
         addTest(AB_TEST_REENGAGEMENT_ENABLED, new int[] { 1, 9 },
                 new int[] { 1, 9 }, new String[] { "reengagement-disabled", "reengagement-enabled" }); //$NON-NLS-1$ //$NON-NLS-2$
 
-        addTest(AB_TEST_IDEAS_TAB, new int[] { 1, 1 },
-                new int[] { 0, 1 }, new String[] { "ideas-tab-diabled", "ideas-tab-enabled" }); //$NON-NLS-1$ //$NON-NLS-2$
+        boolean allowIdeasTab = Constants.MARKET_STRATEGY.allowIdeasTab();
+        int[] noIdeasTab = new int[] { 1, 0 };
+
+        addTest(AB_TEST_IDEAS_TAB, allowIdeasTab ? new int[] { 1, 1 } : noIdeasTab,
+                allowIdeasTab ? new int[] { 0, 1 } : noIdeasTab, new String[] { "ideas-tab-diabled", "ideas-tab-enabled" }); //$NON-NLS-1$ //$NON-NLS-2$
     }
 
     public static final String AB_TEST_IDEAS_TAB = "ideasTab";  //$NON-NLS-1$