diff --git a/AndroidManifest.xml b/AndroidManifest.xml
index b9c9b017d..aed713f04 100644
--- a/AndroidManifest.xml
+++ b/AndroidManifest.xml
@@ -1,8 +1,8 @@
 <?xml version="1.0" encoding="utf-8"?>
 <manifest xmlns:android="http://schemas.android.com/apk/res/android"
       package="com.timsu.astrid"
-      android:versionCode="33"
-      android:versionName="1.9.7">
+      android:versionCode="34"
+      android:versionName="1.9.8">
       
     <uses-permission android:name="android.permission.VIBRATE"/>
     
diff --git a/res/values/colors.xml b/res/values/colors.xml
index b22f8813d..7d8111b2f 100644
--- a/res/values/colors.xml
+++ b/res/values/colors.xml
@@ -20,7 +20,7 @@
  
 -->
 <resources>
-    <color name="task_list_overdue">#F09EA6</color>
+    <color name="task_list_overdue">#FF340A</color>
     <color name="task_list_done">#ff777777</color>
     
     <color name="taskList_dueDateOverdue">#ffFFBF9E</color>
@@ -32,9 +32,9 @@
     <color name="view_table_values">#ffbbbbbb</color>    
     <color name="view_table_overdue">#ffff0000</color>
     
-    <color name="importance_1">#ffcff09e</color>
-    <color name="importance_2">#ffa8dba8</color>
-    <color name="importance_3">#ff79bd9a</color>
-    <color name="importance_4">#ff439898</color>    
+    <color name="importance_1">#fffff75c</color>
+    <color name="importance_2">#ffa1b4ff</color>
+    <color name="importance_3">#ff5274ff</color>
+    <color name="importance_4">#ff0033ff</color>    
 </resources>
 
diff --git a/res/values/strings.xml b/res/values/strings.xml
index b6e56bb0f..44cb8645c 100644
--- a/res/values/strings.xml
+++ b/res/values/strings.xml
@@ -200,10 +200,17 @@
     
     <!-- Preference Keys -->  
     <skip />
-            <string name="p_notif_quietStart">notif_qstart</string>
-            <string name="p_notif_quietEnd">notif_qend</string>
-            <string name="key_notification_ringtone">notification_ringtone</string>
+        <string name="p_notif_quietStart">notif_qstart</string>
+        <string name="p_notif_quietEnd">notif_qend</string>
+        <string name="p_notif_annoy">notif_annoy</string>
+        <string name="key_notification_ringtone">notification_ringtone</string>
     
+        <string name="prefs_quietStart_title">Quiet Hours Start</string>
+        <string name="prefs_quietStart_desc">Starting hour when Astrid should be quiet (e.g. 22)</string>
+        <string name="prefs_quietEnd_title">Quiet Hours End</string>
+        <string name="prefs_quietEnd_desc">Ending hour when Astrid should be quiet (e.g. 08)</string>  
+        <string name="prefs_annoy_title">Persistence Mode</string>
+        <string name="prefs_annoy_desc">If checked, Astrid will try harder to get your attention.</string>
         <string name="prefs_notification_title">Notification Ringtone</string>
         <string name="prefs_notification_desc">Choose how Astrid alerts you!</string>
 </resources>
diff --git a/res/values/styles.xml b/res/values/styles.xml
index b4b284c6b..57082c346 100644
--- a/res/values/styles.xml
+++ b/res/values/styles.xml
@@ -29,7 +29,7 @@
     </style>
 
     <style name="TextAppearance.TaskList_Task">
-        <item name="android:textSize">24sp</item>
+        <item name="android:textSize">26sp</item>
         <item name="android:textStyle">bold</item>
         <item name="android:textColor">@android:color/white</item>
     </style>
diff --git a/res/xml/preferences.xml b/res/xml/preferences.xml
index 86b140476..f406b889d 100644
--- a/res/xml/preferences.xml
+++ b/res/xml/preferences.xml
@@ -3,12 +3,16 @@
     xmlns:android="http://schemas.android.com/apk/res/android">  
     <EditTextPreference  
         android:key="@string/p_notif_quietStart"  
-        android:title="Quiet Hours Start"  
-        android:summary="Starting hour when Astrid should be quiet (e.g. 22)" />  
+        android:title="@string/prefs_quietStart_title"  
+        android:summary="@string/prefs_quietStart_desc" />  
     <EditTextPreference  
         android:key="@string/p_notif_quietEnd"  
-        android:title="Quiet Hours End"  
-        android:summary="Ending hour when Astrid should be quiet (e.g. 08)" />  
+        android:title="@string/prefs_quietEnd_title"  
+        android:summary="@string/prefs_quietEnd_desc" />  
+    <CheckBoxPreference  
+        android:key="@string/p_notif_annoy"  
+        android:title="@string/prefs_annoy_title"  
+        android:summary="@string/prefs_annoy_desc" />  
     <RingtonePreference  
         android:key="@string/key_notification_ringtone"  
         android:title="@string/prefs_notification_title"  
diff --git a/src/com/timsu/astrid/utilities/Notifications.java b/src/com/timsu/astrid/utilities/Notifications.java
index ba0ed505c..8c1022d84 100644
--- a/src/com/timsu/astrid/utilities/Notifications.java
+++ b/src/com/timsu/astrid/utilities/Notifications.java
@@ -293,7 +293,9 @@ public class Notifications extends BroadcastReceiver {
                 return false;
 
             // it's hidden - don't sound, don't delete
-            if(task.getHiddenUntil() != null && task.getHiddenUntil().after(new Date()))
+            if(task.getHiddenUntil() != null &&
+                    task.getHiddenUntil().after(new Date()) &&
+                    (flags & FLAG_PERIODIC) > 0)
                 return true;
 
             taskName = task.getName();
@@ -310,11 +312,12 @@ public class Notifications extends BroadcastReceiver {
             controller.close();
         }
 
-        // quiet hours?
+        // quiet hours? only for periodic reminders
         boolean quietHours = false;
         Integer quietHoursStart = Preferences.getQuietHourStart(context);
         Integer quietHoursEnd = Preferences.getQuietHourEnd(context);
-        if(quietHoursStart != null && quietHoursEnd != null) {
+        if(quietHoursStart != null && quietHoursEnd != null &&
+                (flags & FLAG_PERIODIC) > 0) {
             int hour = new Date().getHours();
             if(quietHoursStart < quietHoursEnd) {
                 if(hour >= quietHoursStart && hour < quietHoursEnd)
@@ -346,6 +349,8 @@ public class Notifications extends BroadcastReceiver {
                 appName,
                 reminder + " " + taskName,
                 pendingIntent);
+        if(Preferences.isPersistenceMode(context))
+            notification.flags |= Notification.FLAG_NO_CLEAR;
         notification.defaults = Notification.DEFAULT_LIGHTS;
         if(quietHours) {
             notification.vibrate = null;
diff --git a/src/com/timsu/astrid/utilities/Preferences.java b/src/com/timsu/astrid/utilities/Preferences.java
index 253899265..32165098c 100644
--- a/src/com/timsu/astrid/utilities/Preferences.java
+++ b/src/com/timsu/astrid/utilities/Preferences.java
@@ -11,12 +11,27 @@ import com.timsu.astrid.R;
 
 public class Preferences {
 
-    private static String CURRENT_VERSION = "cv";
+    private static final String CURRENT_VERSION = "cv";
+    private static final boolean DEFAULT_PERSISTENCE_MODE = true;
 
     private static SharedPreferences getPrefs(Context context) {
         return  PreferenceManager.getDefaultSharedPreferences(context);
     }
 
+    /** Set preference defaults, if unset. called at startup */
+    public static void setPreferenceDefaults(Context context) {
+        SharedPreferences prefs = getPrefs(context);
+        Resources r = context.getResources();
+        Editor editor = prefs.edit();
+
+        if(!prefs.contains(r.getString(R.string.p_notif_annoy))) {
+            editor.putBoolean(r.getString(R.string.p_notif_annoy),
+                    DEFAULT_PERSISTENCE_MODE);
+        }
+
+        editor.commit();
+    }
+
     public static int getCurrentVersion(Context context) {
         return getPrefs(context).getInt(CURRENT_VERSION, 0);
     }
@@ -52,7 +67,8 @@ public class Preferences {
             return null;
         }
     }
-    
+
+    /** Get notification ringtone, or null if not set */
     public static Uri getNotificationRingtone(Context context) {
     	Resources r = context.getResources();
         String value = getPrefs(context).getString(r.getString(
@@ -64,4 +80,11 @@ public class Preferences {
 			return null;
 		}
     }
+
+    /** Get perstence mode setting */
+    public static boolean isPersistenceMode(Context context) {
+        Resources r = context.getResources();
+        return getPrefs(context).getBoolean(r.getString(
+                R.string.p_notif_annoy), DEFAULT_PERSISTENCE_MODE);
+    }
 }
diff --git a/src/com/timsu/astrid/utilities/StartupReceiver.java b/src/com/timsu/astrid/utilities/StartupReceiver.java
index f9fee27e2..852cef71d 100644
--- a/src/com/timsu/astrid/utilities/StartupReceiver.java
+++ b/src/com/timsu/astrid/utilities/StartupReceiver.java
@@ -39,6 +39,8 @@ public class StartupReceiver extends BroadcastReceiver {
             Preferences.setCurrentVersion(context, version);
         }
 
+        Preferences.setPreferenceDefaults(context);
+
         hasStartedUp = true;
     }
 }