diff --git a/astrid/src/com/todoroo/astrid/service/AstridDependencyInjector.java b/astrid/src/com/todoroo/astrid/service/AstridDependencyInjector.java
index db5b81def..5df150afd 100644
--- a/astrid/src/com/todoroo/astrid/service/AstridDependencyInjector.java
+++ b/astrid/src/com/todoroo/astrid/service/AstridDependencyInjector.java
@@ -26,7 +26,8 @@ import com.todoroo.astrid.gtasks.GtasksPreferenceService;
 import com.todoroo.astrid.gtasks.GtasksTaskListUpdater;
 import com.todoroo.astrid.gtasks.sync.GtasksSyncService;
 import com.todoroo.astrid.service.abtesting.ABChooser;
-import com.todoroo.astrid.service.abtesting.ABTestReporter;
+import com.todoroo.astrid.service.abtesting.ABTestEventReportingService;
+import com.todoroo.astrid.service.abtesting.ABTestInvoker;
 import com.todoroo.astrid.service.abtesting.ABTests;
 import com.todoroo.astrid.service.abtesting.FeatureFlipper;
 import com.todoroo.astrid.tags.TagService;
@@ -103,7 +104,8 @@ public class AstridDependencyInjector extends AbstractDependencyInjector {
         injectables.put("abChooser", ABChooser.class);
         injectables.put("abTests", new ABTests());
         injectables.put("abTestEventDao", new ABTestEventDao());
-        injectables.put("abTestReporter", ABTestReporter.class);
+        injectables.put("abTestEventReportingService", ABTestEventReportingService.class);
+        injectables.put("abTestInvoker", ABTestInvoker.class);
         injectables.put("featureFlipper", FeatureFlipper.class);
 
         // com.todoroo.astrid.tags
diff --git a/astrid/src/com/todoroo/astrid/service/StartupService.java b/astrid/src/com/todoroo/astrid/service/StartupService.java
index b0d48348b..ca3d00888 100644
--- a/astrid/src/com/todoroo/astrid/service/StartupService.java
+++ b/astrid/src/com/todoroo/astrid/service/StartupService.java
@@ -42,6 +42,7 @@ import com.todoroo.astrid.opencrx.OpencrxCoreUtils;
 import com.todoroo.astrid.producteev.ProducteevUtilities;
 import com.todoroo.astrid.reminders.ReminderStartupReceiver;
 import com.todoroo.astrid.service.abtesting.ABChooser;
+import com.todoroo.astrid.service.abtesting.ABTestEventReportingService;
 import com.todoroo.astrid.service.abtesting.FeatureFlipper;
 import com.todoroo.astrid.utility.AstridPreferences;
 import com.todoroo.astrid.utility.Constants;
@@ -88,6 +89,8 @@ public class StartupService {
 
     @Autowired ABChooser abChooser;
 
+    @Autowired ABTestEventReportingService abTestEventReportingService;
+
     /**
      * bit to prevent multiple initializations
      */
@@ -212,7 +215,7 @@ public class StartupService {
             }
         }).start();
 
-        abChooser.makeChoicesForAllTests(latestSetVersion == 0, taskService.getUserActivationStatus());
+        initializeABTesting(latestSetVersion == 0);
         AstridPreferences.setPreferenceDefaults();
 
         trackABTestingData();
@@ -224,6 +227,12 @@ public class StartupService {
         hasStartedUp = true;
     }
 
+    private void initializeABTesting(boolean newUser) {
+        abTestEventReportingService.initialize();
+        abTestEventReportingService.pushAllUnreportedABTestEvents();
+        abChooser.makeChoicesForAllTests(newUser, taskService.getUserActivationStatus());
+    }
+
     private void trackABTestingData() {
         long firstLaunchTime = Preferences.getLong(AstridPreferences.P_FIRST_LAUNCH, 0);
         long now = DateUtilities.now();
diff --git a/astrid/src/com/todoroo/astrid/service/abtesting/ABTestEventReportingService.java b/astrid/src/com/todoroo/astrid/service/abtesting/ABTestEventReportingService.java
index 6e88c5f72..9d14263b7 100644
--- a/astrid/src/com/todoroo/astrid/service/abtesting/ABTestEventReportingService.java
+++ b/astrid/src/com/todoroo/astrid/service/abtesting/ABTestEventReportingService.java
@@ -30,7 +30,7 @@ public final class ABTestEventReportingService {
     private ABTestEventDao abTestEventDao;
 
     @Autowired
-    private ABTestReporter abTestReporter;
+    private ABTestInvoker abTestInvoker;
 
     public ABTestEventReportingService() {
         DependencyInjectionService.getInstance().inject(this);
@@ -53,7 +53,7 @@ public final class ABTestEventReportingService {
             public void run() {
                 try {
                     JSONArray payload = new JSONArray().put(jsonFromABTestEvent(model));
-                    abTestReporter.post(payload);
+                    abTestInvoker.post(payload);
                     model.setValue(ABTestEvent.REPORTED, 1);
                     abTestEventDao.saveExisting(model);
                 } catch (JSONException e) {
@@ -66,31 +66,34 @@ public final class ABTestEventReportingService {
     }
 
     public void pushAllUnreportedABTestEvents() {
-        TodorooCursor<ABTestEvent> unreported = abTestEventDao.query(Query.select(ABTestEvent.PROPERTIES)
+        final TodorooCursor<ABTestEvent> unreported = abTestEventDao.query(Query.select(ABTestEvent.PROPERTIES)
                 .where(ABTestEvent.REPORTED.eq(0)));
-        try {
-            if (unreported.getCount() > 0) {
-                JSONArray payload = jsonArrayFromABTestEvents(unreported);
-                abTestReporter.post(payload);
-                for (unreported.moveToFirst(); !unreported.isAfterLast(); unreported.moveToNext()) {
-                    ABTestEvent model = new ABTestEvent(unreported);
-                    model.setValue(ABTestEvent.REPORTED, 1);
-                    abTestEventDao.saveExisting(model);
+        if (unreported.getCount() > 0) {
+            new Thread(new Runnable() {
+                @Override
+                public void run() {
+                    try {
+                        JSONArray payload = jsonArrayFromABTestEvents(unreported);
+                        abTestInvoker.post(payload);
+                        for (unreported.moveToFirst(); !unreported.isAfterLast(); unreported.moveToNext()) {
+                            ABTestEvent model = new ABTestEvent(unreported);
+                            model.setValue(ABTestEvent.REPORTED, 1);
+                            abTestEventDao.saveExisting(model);
+                        }
+                    }  catch (JSONException e) {
+                        handleException(e);
+                    } catch (IOException e) {
+                        handleException(e);
+                    } finally {
+                        unreported.close();
+                    }
                 }
-            }
-        } catch (JSONException e) {
-            handleException(e);
-        } catch (IOException e) {
-            handleException(e);
-        } finally {
-            unreported.close();
+            }).start();
         }
     }
 
     private void handleException(Exception e) {
         Log.e("analytics", "analytics-error", e);
-
-        // TODO: Schedule retry
     }
 
     private static JSONObject jsonFromABTestEvent(ABTestEvent model) throws JSONException {
diff --git a/astrid/src/com/todoroo/astrid/service/abtesting/ABTestReporter.java b/astrid/src/com/todoroo/astrid/service/abtesting/ABTestInvoker.java
similarity index 97%
rename from astrid/src/com/todoroo/astrid/service/abtesting/ABTestReporter.java
rename to astrid/src/com/todoroo/astrid/service/abtesting/ABTestInvoker.java
index b4a1a8183..1b56e41b1 100644
--- a/astrid/src/com/todoroo/astrid/service/abtesting/ABTestReporter.java
+++ b/astrid/src/com/todoroo/astrid/service/abtesting/ABTestInvoker.java
@@ -20,7 +20,7 @@ import com.todoroo.andlib.service.DependencyInjectionService;
 import com.todoroo.andlib.service.RestClient;
 
 @SuppressWarnings("nls")
-public class ABTestReporter {
+public class ABTestInvoker {
 
     /** NOTE: these values are development values and will not work on production */
     private static final String URL = "http://analytics.astrid.com/api/1/retention";
@@ -29,7 +29,7 @@ public class ABTestReporter {
 
     @Autowired private RestClient restClient;
 
-    public ABTestReporter() {
+    public ABTestInvoker() {
         DependencyInjectionService.getInstance().inject(this);
     }