diff --git a/astrid/src/com/todoroo/astrid/service/MarketStrategy.java b/astrid/src/com/todoroo/astrid/service/MarketStrategy.java
index f7505f7a0..010f3bcb2 100644
--- a/astrid/src/com/todoroo/astrid/service/MarketStrategy.java
+++ b/astrid/src/com/todoroo/astrid/service/MarketStrategy.java
@@ -43,6 +43,16 @@ public abstract class MarketStrategy {
 
     }
 
+    public static class WebMarketStrategy extends MarketStrategy {
+
+        @Override
+        public Intent generateMarketLink(String packageName) {
+            return new Intent(Intent.ACTION_VIEW,
+                    Uri.parse("http://weloveastrid.com/store")); //$NON-NLS-1$
+        }
+
+    }
+
     public static class AmazonMarketStrategy extends MarketStrategy {
 
         @Override
diff --git a/build.xml b/build.xml
index c21868ad0..0866aa754 100644
--- a/build.xml
+++ b/build.xml
@@ -32,9 +32,9 @@
     </subant>
   </target>
 
-  <target name="release-all" depends="clean,get-version,release,release-amazon">    
+  <target name="release-all" depends="clean,get-version,release,release-amazon,release-webmarket">    
     <!-- custom builds -->
-    <for list="-getjar,-verizon,-sprint,-orange,-vodafone,-other" param="name">
+    <for list="-other" param="name">
       <sequential>
         <subant target="release-custom">
           <fileset file="astrid/build.xml" />
@@ -52,6 +52,14 @@
       <target name="unsigned-custom" />
     </subant>
   </target>
+    
+  <target name="release-webmarket" depends="get-version">
+    <subant target="release-custom">
+      <fileset file="astrid/build.xml" />
+      <property name="custom.version.name" value="-web-market" />
+      <property name="custom.market.strategy" value="WebMarketStrategy" />
+    </subant>
+  </target>
 
   <target name="debug">
     <subant>