diff --git a/.github/ISSUE_TEMPLATE/release.md b/.github/ISSUE_TEMPLATE/release.md
index 83701f14..e46834b9 100644
--- a/.github/ISSUE_TEMPLATE/release.md
+++ b/.github/ISSUE_TEMPLATE/release.md
@@ -16,6 +16,7 @@ Previous release: <!-- LINK TO LAST RELEASE'S CHECKLIST -->
 
 Preflight checklist ([release steps](https://github.com/matrix-org/matrix-spec/blob/main/meta/releasing.md)):
 
+* [ ] Ensure the social media account holders are available for the release day.
 * [ ] Blog post written
 * [ ] Check for release blockers that may have been missed
 * [ ] Review/fix the changelog
diff --git a/changelogs/internal/newsfragments/1680.clarification b/changelogs/internal/newsfragments/1680.clarification
new file mode 100644
index 00000000..16352364
--- /dev/null
+++ b/changelogs/internal/newsfragments/1680.clarification
@@ -0,0 +1 @@
+Update the spec release process.
\ No newline at end of file