Address @zecakeh's review comments

Signed-off-by: Tulir Asokan <tulir@maunium.net>

proposals/4095-bundled-url-previews.md

@@ -31,6 +31,9 @@ URL previews are primarily meant for text-based message types (`m.text`,
 `m.notice`, `m.emote`), but they may be used with any message type, as even
 media messages may have captions in the future.
 
+Allowing the omission of `matched_url` is effectively a new feature to send URL
+previews without a link in the message text.
+
 ### Extensible events
 The definition of `matrix:matched_url` changes from "present in `body`" to
 "present in `m.text`", but otherwise the proposal is directly compatible with
@@ -49,9 +52,9 @@ persistent `mxc://` URI, as well as encrypt it if applicable. A future MSC
 could also extend `/preview_url` with a parameter to request a persistent URI.
 
 #### Receiving messages with `m.url_previews`
-If an object in the list contains only `matrix:matched_url` and no other fields,
-receiving clients should fall back to the old behavior of requesting a preview
-using `/preview_url`.
+If an object in the list contains only `matrix:matched_url` or `og:url` (but
+not both) and no other fields, receiving clients should fall back to the old
+behavior of requesting a preview using `/preview_url`.
 
 Clients may choose to ignore bundled data and ask the homeserver for a preview
 even if bundled data is present, as a security measure against faking preview
@@ -245,6 +248,11 @@ encrypted rooms unless the receiver opts in).
 ## Security considerations
 Fake preview data as covered in potential issues.
 
+### Visibility in old clients (T&S)
+Clients that don't support this MSC will not display any of the data in the
+preview field, which could be abused by spammers if all moderators in a room
+are using old clients.
+
 ### Generating previews will leak IPs
 The sender's client will leak its IP when it fetches previews for URLs typed by
 the user. This is generally an acceptable tradeoff, as long as clients take