diff --git a/specification/proposal_etiquette.rst b/specification/proposal_etiquette.rst
index 59df31225..585e85c0a 100644
--- a/specification/proposal_etiquette.rst
+++ b/specification/proposal_etiquette.rst
@@ -10,7 +10,7 @@ a neutral custodian for Matrix on behalf of the whole ecosystem.
 
 For clarity: the Matrix ecosystem is anyone who uses the Matrix protocol. That
 includes client users, server admins, client developers, bot developers,
-bridge and AS developers, users and admins who are indirectly using Matrix via
+bridge and application service developers, users and admins who are indirectly using Matrix via
 3rd party networks which happen to be bridged, server developers, room
 moderators and admins, companies/projects building products or services on
 Matrix, spec contributors, translators, and those who created it in