diff --git a/lib/ansible/color.py b/lib/ansible/color.py
index 956b33160e7..a7124ec34d1 100644
--- a/lib/ansible/color.py
+++ b/lib/ansible/color.py
@@ -36,6 +36,9 @@ else:
         # curses returns an error (e.g. could not find terminal)
         ANSIBLE_COLOR=False
 
+if os.getenv("ANSIBLE_FORCE_COLOR") is not None:
+        ANSIBLE_COLOR=True
+
 # --- begin "pretty"
 #
 # pretty - A miniature library that provides a Python print and stdout