diff --git a/lib/ansible/modules/packaging/os/redhat_subscription.py b/lib/ansible/modules/packaging/os/redhat_subscription.py
index 6f02c091e75..514c3f088da 100644
--- a/lib/ansible/modules/packaging/os/redhat_subscription.py
+++ b/lib/ansible/modules/packaging/os/redhat_subscription.py
@@ -348,6 +348,15 @@ class Rhsm(RegistrationBase):
         if org_id:
             args.extend(['--org', org_id])
 
+        if server_proxy_hostname and server_proxy_port:
+            args.extend(['--proxy', server_proxy_hostname + ':' + server_proxy_port])
+
+        if server_proxy_user:
+            args.extend(['--proxyuser', server_proxy_user])
+
+        if server_proxy_password:
+            args.extend(['--proxypassword', server_proxy_password])
+
         if activationkey:
             args.extend(['--activationkey', activationkey])
         else:
@@ -365,12 +374,6 @@ class Rhsm(RegistrationBase):
                 args.extend(['--consumerid', consumer_id])
             if environment:
                 args.extend(['--environment', environment])
-            if server_proxy_hostname and server_proxy_port:
-                args.extend(['--proxy', server_proxy_hostname + ':' + server_proxy_port])
-            if server_proxy_user:
-                args.extend(['--proxyuser', server_proxy_user])
-            if server_proxy_password:
-                args.extend(['--proxypassword', server_proxy_password])
 
         if release:
             args.extend(['--release', release])