diff --git a/changelogs/fragments/tty_nowrap.yml b/changelogs/fragments/tty_nowrap.yml
new file mode 100644
index 00000000000..083639ca48e
--- /dev/null
+++ b/changelogs/fragments/tty_nowrap.yml
@@ -0,0 +1,2 @@
+bugfixes:
+  - Avoid wrapping output when no tty is present.
diff --git a/lib/ansible/config/base.yml b/lib/ansible/config/base.yml
index dc05c15544a..a2557a1925f 100644
--- a/lib/ansible/config/base.yml
+++ b/lib/ansible/config/base.yml
@@ -1801,6 +1801,16 @@ NETWORK_GROUP_MODULES:
   - {key: network_group_modules, section: defaults}
   type: list
   yaml: {key: defaults.network_group_modules}
+NOTTY_WRAP:
+  name: no tty wrap
+  description: Toggle wrapping text in the abcense of a TTY
+  default: True
+  type: bool
+  version_added: '2.13'
+  env:
+    - name: ANSIBLE_NOTTY_WRAP
+  ini:
+    - {key: notty_wrap, section: defaults}
 INJECT_FACTS_AS_VARS:
   default: True
   description:
diff --git a/lib/ansible/utils/display.py b/lib/ansible/utils/display.py
index b9bfa824742..e9734a1a53f 100644
--- a/lib/ansible/utils/display.py
+++ b/lib/ansible/utils/display.py
@@ -447,6 +447,7 @@ class Display(metaclass=Singleton):
         log_only: bool = False,
         newline: bool = True,
         caplevel: int | None = None,
+        nowrap: bool = False,
     ) -> None:
         """ Display a message to the user
 
@@ -464,12 +465,18 @@ class Display(metaclass=Singleton):
 
         if not log_only:
 
-            has_newline = msg.endswith(u'\n')
-            if has_newline:
-                msg2 = msg[:-1]
+            istty = stderr and sys.__stderr__.isatty() or not stderr and sys.__stdout__.isatty()
+
+            if istty and not nowrap:
+                wrapped = textwrap.wrap(msg, self.columns, drop_whitespace=False)
+                msg2 = "\n".join(wrapped) + "\n"
             else:
                 msg2 = msg
 
+            has_newline = msg.endswith(u'\n')
+            if has_newline:
+                msg2 = msg2[:-1]
+
             if color:
                 msg2 = stringc(msg2, color)
 
@@ -631,6 +638,7 @@ class Display(metaclass=Singleton):
         deprecator: _messages.PluginInfo | None = None,
         help_text: str | None = None,
         obj: t.Any = None,
+        wrap_text: bool = C.NOTTY_WRAP,
     ) -> None:
         """
         Display a deprecation warning message, if enabled.
@@ -804,7 +812,7 @@ class Display(metaclass=Singleton):
         if star_len <= 3:
             star_len = 3
         stars = u"*" * star_len
-        self.display(u"\n%s %s" % (msg, stars), color=color)
+        self.display(u"\n%s %s" % (msg, stars), color=color, nowrap=True)
 
     @_proxy
     def banner_cowsay(self, msg: str, color: str | None = None) -> None:
@@ -822,7 +830,7 @@ class Display(metaclass=Singleton):
         runcmd.append(to_bytes(msg))
         cmd = subprocess.Popen(runcmd, stdout=subprocess.PIPE, stderr=subprocess.PIPE)
         (out, err) = cmd.communicate()
-        self.display(u"%s\n" % to_text(out), color=color)
+        self.display(u"%s\n" % to_text(out), color=color, nowrap=True)
 
     def error_as_warning(
         self,