diff --git a/changelogs/fragments/71279-skip-conflict-check.yml b/changelogs/fragments/71279-skip-conflict-check.yml
new file mode 100644
index 00000000000..77e2655938c
--- /dev/null
+++ b/changelogs/fragments/71279-skip-conflict-check.yml
@@ -0,0 +1,3 @@
+minor_changes:
+- setup.py - Skip doing conflict checks for ``sdist`` and ``egg_info`` commands
+  (https://github.com/ansible/ansible/pull/71310)
diff --git a/setup.py b/setup.py
index 55dd2d357dc..b15d4c966d0 100644
--- a/setup.py
+++ b/setup.py
@@ -54,6 +54,14 @@ def _validate_install_ansible_base():
     """Validate that we can install ansible-base. Currently this only
     cares about upgrading to ansible-base from ansible<2.10
     """
+    # Skip common commands we can ignore
+    # Do NOT add bdist_wheel here, we don't ship wheels
+    # and bdist_wheel is the only place we can prevent pip
+    # from installing, as pip creates a wheel, and installs the wheel
+    # and we have no influence over installation within a wheel
+    if set(('sdist', 'egg_info')).intersection(sys.argv):
+        return
+
     if os.getenv('ANSIBLE_SKIP_CONFLICT_CHECK', '') not in ('', '0'):
         return