Update pull request template to provide context

This updates the pull request template to provide more context about why specific things may be needed. This helps to make it feel like it is being asked for to help the team rather than arbitrary questions that don't seem applicable, such as command output for a docs change.

lib/ansible/modules/.github/PULL_REQUEST_TEMPLATE.md

@@ -9,7 +9,11 @@
 <!--- Name of the plugin/module/task -->
 
 ##### ANSIBLE VERSION
-<!--- Paste verbatim output from “ansible --version” between quotes below -->
+<!---
+Paste verbatim output from “ansible --version” between quotes below,
+this is to help the Ansible team determine if this is a version specific
+issue which is being fixed.
+-->
 ```
 
 ```
@@ -22,7 +26,11 @@ If you are fixing an existing issue, please include "Fixes #nnnn" in your commit
 message and your description; but you should still explain what the change does.
 -->
 
-<!--- Paste verbatim command output below, e.g. before and after your change -->
+<!---
+Please paste verbatim command output below, e.g. before and after your change.
+Even in the event of a Docs Pull Request, this allows the Ansible team to quickly
+verify that there were no accidental syntax mistakes.
+-->
 ```
 
 ```