diff --git a/lib/ansible/modules/cloud/vmware/vmware_guest_custom_attributes.py b/lib/ansible/modules/cloud/vmware/vmware_guest_custom_attributes.py
new file mode 100644
index 00000000000..5ed67e7b7f0
--- /dev/null
+++ b/lib/ansible/modules/cloud/vmware/vmware_guest_custom_attributes.py
@@ -0,0 +1,226 @@
+#!/usr/bin/python
+# -*- coding: utf-8 -*-
+
+# Copyright, (c) 2018, Ansible Project
+# Copyright, (c) 2018, Abhijeet Kasurde <akasurde@redhat.com>
+#
+# GNU General Public License v3.0+ (see COPYING or https://www.gnu.org/licenses/gpl-3.0.txt)
+
+from __future__ import absolute_import, division, print_function
+__metaclass__ = type
+
+
+ANSIBLE_METADATA = {
+    'metadata_version': '1.1',
+    'status': ['preview'],
+    'supported_by': 'community'
+}
+
+
+DOCUMENTATION = '''
+---
+module: vmware_guest_custom_attributes
+short_description: Manage custom attributes from VMWare for the given virtual machine
+description:
+    - This module can be used to add, remove and update custom attributes for the given virtual machine.
+version_added: 2.7
+author:
+    - Jimmy Conner
+    - Abhijeet Kasurde (@Akasurde)
+notes:
+    - Tested on vSphere 6.5
+requirements:
+    - "python >= 2.6"
+    - PyVmomi
+options:
+   name:
+     description:
+     - Name of the virtual machine to work with.
+     required: True
+   state:
+     description:
+     - The action to take.
+     - If set to C(present), then custom attribute is added or updated.
+     - If set to C(absent), then custom attribute is removed.
+     default: 'present'
+     choices: ['present', 'absent']
+   uuid:
+     description:
+     - UUID of the virtual machine to manage if known. This is VMware's unique identifier.
+     - This is required parameter, if C(name) is not supplied.
+   folder:
+     description:
+     - Absolute path to find an existing guest.
+     - This is required parameter, if C(name) is supplied and multiple virtual machines with same name are found.
+   datacenter:
+     description:
+     - Datacenter name where the virtual machine is located in.
+     required: True
+   attributes:
+     description:
+     - A list of name and value of custom attributes that needs to be manage.
+     - Value of custom attribute is not required and will be ignored, if C(state) is set to C(absent).
+     default: []
+extends_documentation_fragment: vmware.documentation
+'''
+
+EXAMPLES = '''
+- name: Add virtual machine custom attributes
+  vmware_guest_custom_attributes:
+    hostname: 192.168.1.209
+    username: administrator@vsphere.local
+    password: vmware
+    uuid: 421e4592-c069-924d-ce20-7e7533fab926
+    state: present
+    attributes:
+      - name: MyAttribute
+        value: MyValue
+  delegate_to: localhost
+  register: attributes
+
+- name: Add multiple virtual machine custom attributes
+  vmware_guest_custom_attributes:
+    hostname: 192.168.1.209
+    username: administrator@vsphere.local
+    password: vmware
+    uuid: 421e4592-c069-924d-ce20-7e7533fab926
+    state: present
+    attributes:
+      - name: MyAttribute
+        value: MyValue
+      - name: MyAttribute2
+        value: MyValue2
+  delegate_to: localhost
+  register: attributes
+
+- name: Remove virtual machine Attribute
+  vmware_guest_custom_attributes:
+    hostname: 192.168.1.209
+    username: administrator@vsphere.local
+    password: vmware
+    uuid: 421e4592-c069-924d-ce20-7e7533fab926
+    state: absent
+    attributes:
+      - name: MyAttribute
+  delegate_to: localhost
+  register: attributes
+
+'''
+
+RETURN = """
+custom_attributes:
+    description: metadata about the virtual machine attributes
+    returned: always
+    type: dict
+    sample: {
+        "mycustom": "my_custom_value",
+        "mycustom_2": "my_custom_value_2",
+        "sample_1": "sample_1_value",
+        "sample_2": "sample_2_value",
+        "sample_3": "sample_3_value"
+    }
+"""
+
+try:
+    from pyVmomi import vim
+except ImportError:
+    pass
+
+from ansible.module_utils.basic import AnsibleModule
+from ansible.module_utils.vmware import PyVmomi, vmware_argument_spec
+
+
+class VmAttributeManager(PyVmomi):
+    def __init__(self, module):
+        super(VmAttributeManager, self).__init__(module)
+        self.custom_field_mgr = self.content.customFieldsManager.field
+
+    def set_custom_field(self, vm, user_fields):
+        result_fields = dict()
+        change_list = list()
+        changed = False
+
+        for field in user_fields:
+            field_key = self.check_exists(field['name'])
+            found = False
+            field_value = field.get('value', '')
+
+            for k, v in [(x.name, v.value) for x in self.custom_field_mgr for v in vm.customValue if x.key == v.key]:
+                if k == field['name']:
+                    found = True
+                    if v != field_value:
+                        if not self.module.check_mode:
+                            self.content.customFieldsManager.SetField(entity=vm, key=field_key.key, value=field_value)
+                            result_fields[k] = field_value
+                        change_list.append(True)
+            if not found and field_value != "":
+                if not field_key and not self.module.check_mode:
+                    field_key = self.content.customFieldsManager.AddFieldDefinition(name=field['name'], moType=vim.VirtualMachine)
+                change_list.append(True)
+                if not self.module.check_mode:
+                    self.content.customFieldsManager.SetField(entity=vm, key=field_key.key, value=field_value)
+                result_fields[field['name']] = field_value
+
+        if any(change_list):
+            changed = True
+
+        return {'changed': changed, 'failed': False, 'custom_attributes': result_fields}
+
+    def check_exists(self, field):
+        for x in self.custom_field_mgr:
+            if x.name == field:
+                return x
+        return False
+
+
+def main():
+    argument_spec = vmware_argument_spec()
+    argument_spec.update(
+        datacenter=dict(type='str'),
+        name=dict(required=True, type='str'),
+        folder=dict(type='str'),
+        uuid=dict(type='str'),
+        state=dict(type='str', default='present',
+                   choices=['absent', 'present']),
+        attributes=dict(
+            type='list',
+            default=[],
+            options=dict(
+                name=dict(type='str', required=True),
+                value=dict(type='str'),
+            )
+        ),
+    )
+
+    module = AnsibleModule(
+        argument_spec=argument_spec,
+        supports_check_mode=True,
+        required_one_of=[['name', 'uuid']],
+    )
+
+    if module.params.get('folder'):
+        # FindByInventoryPath() does not require an absolute path
+        # so we should leave the input folder path unmodified
+        module.params['folder'] = module.params['folder'].rstrip('/')
+
+    pyv = VmAttributeManager(module)
+    results = {'changed': False, 'failed': False, 'instance': dict()}
+
+    # Check if the virtual machine exists before continuing
+    vm = pyv.get_vm()
+
+    if vm:
+        # virtual machine already exists
+        if module.params['state'] == "present":
+            results = pyv.set_custom_field(vm, module.params['attributes'])
+        elif module.params['state'] == "absent":
+            results = pyv.set_custom_field(vm, module.params['attributes'])
+        module.exit_json(**results)
+    else:
+        # virtual machine does not exists
+        module.fail_json(msg="Unable to manage custom attributes for non-existing"
+                             " virtual machine %s" % (module.params.get('name') or module.params.get('uuid')))
+
+
+if __name__ == '__main__':
+    main()
diff --git a/test/integration/targets/vmware_guest_custom_attributes/aliases b/test/integration/targets/vmware_guest_custom_attributes/aliases
new file mode 100644
index 00000000000..845e8a6dad5
--- /dev/null
+++ b/test/integration/targets/vmware_guest_custom_attributes/aliases
@@ -0,0 +1,2 @@
+cloud/vcenter
+unsupported
diff --git a/test/integration/targets/vmware_guest_custom_attributes/tasks/main.yml b/test/integration/targets/vmware_guest_custom_attributes/tasks/main.yml
new file mode 100644
index 00000000000..34a6b06592a
--- /dev/null
+++ b/test/integration/targets/vmware_guest_custom_attributes/tasks/main.yml
@@ -0,0 +1,144 @@
+# Test code for the vmware_guest_custom_attributes module.
+# Copyright: (c) 2018, Abhijeet Kasurde <akasurde@redhat.com>
+# GNU General Public License v3.0+ (see COPYING or https://www.gnu.org/licenses/gpl-3.0.txt)
+
+# TODO: Current pinned version of vcsim does not support custom fields
+# commenting testcase below
+
+- name: store the vcenter container ip
+  set_fact:
+    vcsim: "{{ lookup('env', 'vcenter_host') }}"
+
+- debug: var=vcsim
+
+- name: Wait for Flask controller to come up online
+  wait_for:
+    host: "{{ vcsim }}"
+    port: 5000
+    state: started
+
+- name: kill vcsim
+  uri:
+    url: http://{{ vcsim }}:5000/killall
+
+- name: start vcsim
+  uri:
+    url: http://{{ vcsim }}:5000/spawn?datacenter=1&cluster=1&folder=0
+  register: vcsim_instance
+
+- name: Wait for vcsim server to come up online
+  wait_for:
+    host: "{{ vcsim }}"
+    port: 443
+    state: started
+
+- name: get a list of Datacenter from vcsim
+  uri:
+    url: http://{{ vcsim }}:5000/govc_find?filter=DC
+  register: datacenters
+
+- set_fact: dc1="{{ datacenters['json'][0] }}"
+
+- name: get a list of virtual machines from vcsim
+  uri:
+    url: http://{{ vcsim }}:5000/govc_find?filter=VM
+  register: vms
+
+- set_fact: vm1="{{ vms['json'][0] }}"
+
+- name: Add custom attribute to the given virtual machine
+  vmware_guest_custom_attributes:
+    validate_certs: False
+    hostname: "{{ vcsim }}"
+    username: "{{ vcsim_instance['json']['username'] }}"
+    password: "{{ vcsim_instance['json']['password'] }}"
+    datacenter: "{{ dc1 | basename }}"
+    name: "{{ vm1 | basename }}"
+    folder: "{{ vm1 | dirname }}"
+    state: present
+    attributes:
+      - name: 'sample_1'
+        value: 'sample_1_value'
+      - name: 'sample_2'
+        value: 'sample_2_value'
+      - name: 'sample_3'
+        value: 'sample_3_value'
+  register: guest_facts_0001
+
+- debug: msg="{{ guest_facts_0001 }}"
+
+- assert:
+    that:
+      - "guest_facts_0001.changed"
+
+- name: Add custom attribute to the given virtual machine again
+  vmware_guest_custom_attributes:
+    validate_certs: False
+    hostname: "{{ vcsim }}"
+    username: "{{ vcsim_instance['json']['username'] }}"
+    password: "{{ vcsim_instance['json']['password'] }}"
+    datacenter: "{{ dc1 | basename }}"
+    name: "{{ vm1 | basename }}"
+    folder: "{{ vm1 | dirname }}"
+    state: present
+    attributes:
+      - name: 'sample_1'
+        value: 'sample_1_value'
+      - name: 'sample_2'
+        value: 'sample_2_value'
+      - name: 'sample_3'
+        value: 'sample_3_value'
+  register: guest_facts_0002
+
+- debug: msg="{{ guest_facts_0002 }}"
+
+- assert:
+    that:
+      - "not guest_facts_0002.changed"
+
+- name: Remove custom attribute to the given virtual machine
+  vmware_guest_custom_attributes:
+    validate_certs: False
+    hostname: "{{ vcsim }}"
+    username: "{{ vcsim_instance['json']['username'] }}"
+    password: "{{ vcsim_instance['json']['password'] }}"
+    datacenter: "{{ dc1 | basename }}"
+    name: "{{ vm1 | basename }}"
+    folder: "{{ vm1 | dirname }}"
+    state: absent
+    attributes:
+      - name: 'sample_1'
+      - name: 'sample_2'
+      - name: 'sample_3'
+  register: guest_facts_0004
+
+- debug: msg="{{ guest_facts_0004 }}"
+
+- assert:
+    that:
+      - "guest_facts_0004.changed"
+
+# TODO: vcsim returns duplicate values so removing custom attributes
+# results in change. vCenter show correct behavior. Commenting this
+# till this is supported by vcsim.
+#- name: Remove custom attribute to the given virtual machine again
+#  vmware_guest_custom_attributes:
+#    validate_certs: False
+#    hostname: "{{ vcsim }}"
+#    username: "{{ vcsim_instance['json']['username'] }}"
+#    password: "{{ vcsim_instance['json']['password'] }}"
+#    datacenter: "{{ dc1 | basename }}"
+#    name: "{{ vm1 | basename }}"
+#    folder: "{{ vm1 | dirname }}"
+#    state: absent
+#    attributes:
+#      - name: 'sample_1'
+#      - name: 'sample_2'
+#      - name: 'sample_3'
+#  register: guest_facts_0005
+
+#- debug: msg="{{ guest_facts_0005 }}"
+
+#- assert:
+#    that:
+#      - "not guest_facts_0005.changed"