diff --git a/bin/ansible-pull b/bin/ansible-pull
index 3253ced80c9..65bb8948332 100755
--- a/bin/ansible-pull
+++ b/bin/ansible-pull
@@ -116,6 +116,8 @@ def main(args):
                       'Defaults to behavior of repository module.')
     parser.add_option('-i', '--inventory-file', dest='inventory',
                       help="location of the inventory host file")
+    parser.add_option('-e', '--extra-vars', dest="extra_vars", action="append",
+                      help="set additional variables as key=value or YAML/JSON", default=[])
     parser.add_option('-v', '--verbose', default=False, action="callback",
                       callback=increment_debug,
                       help='Pass -vvvv to ansible-playbook')
@@ -180,6 +182,8 @@ def main(args):
     cmd = 'ansible-playbook %s %s' % (base_opts, playbook)
     if options.inventory:
         cmd += ' -i "%s"' % options.inventory
+    for ev in options.extra_vars:
+        cmd += ' -e "%s"' % ev
     os.chdir(options.dest)
 
     # RUN THE PLAYBOOK COMMAND